On April 25th, the innovative brand GravaStar, known for its focus on sci-fi and trendy 3C digital products, launched the groundbreaking 65W Gallium Nitride (GaN) triple-port fast charger, Dog Nitrogen A65, marking its ambitious entry into the power device market.
Founded in 2019, GravaStar initially focused on the overseas market, launching its first mech-inspired audio device, the Mars Mech Bluetooth Speaker, via crowdfunding. In just four years, it has captivated over 10 million core users abroad, becoming one of the top Chinese original 3C digital brands on major social media platforms like Instagram, Facebook (Meta), and YouTube. In 2022, GravaStar achieved an impressive GMV of over 200 million RMB.
The Dog Nitrogen A65, not a newcomer to the scene, had its initial unveiling under the name ALPHA 65 in February this year. Launched on GravaStar’s own platform and Amazon at a price approximately 30% higher than in its domestic market, the product quickly became a hit overseas. Its success not only sparked significant interest among consumers but also attracted the attention of authoritative tech media, leading to proactive coverage and analysis of the product.
“Alpha65 is like a cute robot pet ” Overseas authoritative tech media 《knowTechie》
The design of Alpha65, featuring a unique foldable leg support, transforms it into more than just a charger—it becomes a desirable collectible and a trendy desk accessory.
-- Overseas authoritative tech media《Android Guys》
Alpha65 distinguishes itself from typical adapters with its design inspired by robots from sci-fi movies, featuring a distinctly robotic appearance. It's an appealing option for those who value both fun and high-quality products, making it a trendy adapter worth purchasing for enthusiasts of unique tech accessories. Overseas authoritative tech media 《MacRumors》
The launch of the Alpha65 charger in China was delayed by over two months due to GravaStar's long-term strategy for its power accessory lineup. In addition to the 65W Gallium Nitride adapter, GravaStar is also developing 35W and 120W adapters, expected to be released at different times this year. These products will extend the "Dog Nitrogen" IP, positioned as energy guardians within GravaStar's universe, featuring instant charging capabilities, with a play on words linking the product name to its function.
The Dog Nitrogen A65 charger features a mech-inspired design with jointed, movable parts, including 45° foldable legs and 360° rotatable magnetic earpieces for DIY assembly. The plug has a 90° retractable design, transforming the charger into a desk pet when not in use. To add vitality, GravaStar illuminated the eyes of Dog Nitrogen; when charging, it emits an ice-blue glow, adding fun and helping users monitor the charging status.
To develop specialized charging equipment, GravaStar explored leading domestic chip and adapter manufacturers, ultimately choosing a new generation of Gallium Nitride (GaN) fast charging technology. The charger, equipped with three ports (two USB-C and one USB-A), supports up to 65W power and is compatible with various protocols, making it suitable for charging a wide range of devices including smartphones, laptops, and tablets from most brands.
The Dog Nitrogen A65 charger can also charge devices that do not support fast charging, like Bluetooth headphones, speakers, and gaming consoles, by automatically identifying the device and adjusting the charging rate to prevent overcharging. As a power device, its safety features are crucial for consumer decisions. The Dog Nitrogen A65 includes a low-temperature cooling system and offers comprehensive protection against overvoltage, undervoltage, and interference, among other safeguards, making it a secure and efficient charging solution.
GravaStar's product matrix, though compact, consists exclusively of meticulously crafted items. Their philosophy centers on creating products brimming with vitality and interest, employing deep content marketing strategies to forge a unique brand universe. Each product is imbued with its own identity and backstory, resonating emotionally with consumers. This approach showcases GravaStar's commitment to innovation beyond price competition, carving a distinct path in the competitive 3C digital market.